About MyelinSheets
We are not a creative agency. We are not a research firm. We are the bridge — where neuroscience meets brand strategy.
Myelin is how the brain builds mastery.
Myelin sheaths are the fatty coating around neural pathways in the brain. Every time a neural circuit fires repeatedly, myelin builds up around it — making that pathway faster, stronger, and more automatic. It is literally how habits, skills, and brand memories form in the brain.
MyelinSheets is named for exactly this: we help brands build thick, strong neural pathways in their customers' minds. Not campaign spikes — permanent memory. Not awareness — identity. We do not just do marketing. We build myelin.
Most marketing fails because it tries to persuade the rational mind. The rational mind is not where decisions are made.
95% of every purchase decision happens in the subconscious — processed by emotional circuits the customer cannot access, report, or control.
We are the translators between what the brain does and what your brand says. We make marketing that works with the brain, not against it.
What We Stand For
Evidence First
Every recommendation we make is grounded in neural evidence — not intuition, opinion, or creative preference. Data over gut, always.
Radical Transparency
We show you exactly what the data says — including findings that challenge your existing assumptions. Uncomfortable truths included.
India Fluency
We understand the Indian consumer's brain — culturally, linguistically, and neurologically. Local insight, not imported frameworks.
The Founders
Archee Gupte
Founder & Head of Strategy
Translating behavioural insights into high-impact campaigns and structural brand growth across markets.
Hrutuja Dongare
Co-Founder & Neuropsychologist
Specializing in cognitive neuroscience and EEG methodologies, bridging clinical neural research with commercial brand architecture.
Let's build something the brain won't forget.
Start with a 30-minute discovery conversation.
Book a Discovery Call