What We Offer

Services

One mission: make your marketing work with the brain, not against it. Every engagement is custom-scoped to the question you actually need answered.

Eye40% avg. improvement in ad recall

Ad & Creative Testing

Know how it lands before you spend.

Before you spend time on media, know exactly how your creative lands in the brain. We use EEG, eye-tracking, and behavioral data to measure genuine emotional response, attention peaks, and memory encoding, not what people say they feel.

What It Does

Before you spend time on media, know exactly how your creative lands in the brain. We use EEG, eye-tracking, and behavioral data to measure genuine emotional response, attention peaks, and memory encoding, not what people say they feel.

PackUsed by Frito-Lay, Campbell's, and more

Packaging Neuroscience

What your pack says without words.

Your packaging is having a subconscious conversation with every customer's brain right now. We measure guilt responses, desire triggers, and attention allocation to optimize packaging for genuine neural engagement.

What It Does

Your packaging is having a subconscious conversation with every customer's brain right now. We measure guilt responses, desire triggers, and attention allocation to optimize packaging for genuine neural engagement.

MapNeural brand audits in 4 weeks

Brand Perception Mapping

What they feel vs. what you think they feel.

Map exactly what emotional and cognitive associations your brand triggers in your target audience's brain. Compare against competitors at a neural level. Understand what you're actually communicating versus what you think you are.

What It Does

Map exactly what emotional and cognitive associations your brand triggers in your target audience's brain. Compare against competitors at a neural level. Understand what you're actually communicating versus what you think you are.

Lab95% of decisions are subconscious

Consumer Behaviour Research

The decision your data never saw.

Go beyond surveys and focus groups. We measure actual decision-making at the neural level, revealing the subconscious triggers, cognitive biases, and emotional drivers behind every purchase decision your customer makes.

What It Does

Go beyond surveys and focus groups. We measure actual decision-making at the neural level, revealing the subconscious triggers, cognitive biases, and emotional drivers behind every purchase decision your customer makes.

UXGoogle moved $200M with one tweak

UX & Digital Neuromarketing

Every pixel is a conversation.

Test your website, app, and digital ads using eye-tracking and behavioral data to measure visual attention, cognitive load, and emotional response, page by page and element by element.

What It Does

Test your website, app, and digital ads using eye-tracking and behavioral data to measure visual attention, cognitive load, and emotional response, page by page and element by element.

PlanEnd-to-end neuro-informed strategy

Campaign Strategy Consulting

Built around how the brain decides.

Translate neural data into actionable creative briefs, messaging hierarchies, and campaign architectures. We build marketing strategy around how the brain actually makes decisions, not how marketers assume it does.

What It Does

Translate neural data into actionable creative briefs, messaging hierarchies, and campaign architectures. We build marketing strategy around how the brain actually makes decisions, not how marketers assume it does.

How We Work

101 · Discovery — We map your brand, audience, and marketing challenge in depth before recommending anything.
202 · Research Design — We design the right neuromarketing methodology for your specific question and audience.
303 · Testing — We run EEG, eye-tracking, or behavioral studies with your exact target audience.
404 · Strategy Delivery — Neural insights translated into actionable creative briefs, messaging hierarchies, and brand strategy.

Custom-Scoped

We do not have package pricing. Every engagement is scoped to your specific research question, audience, and timeline. The discovery call helps us understand your challenge before we design a proposal.

Book a Discovery Call

Research Tools We Use

Three tools. Matched to the question, not the trend.

Electroencephalography

EEG

Measures real-time brain electrical activity, capturing moment-by-moment emotional engagement, attention, and memory encoding.

Visual Attention Mapping

Eye-Tracking

Maps where attention goes on a webpage, ad, or package and reveals what consumers look at versus what they say they notice.

Implicit Behavioral Testing

Behavioral Data

Captures decision patterns, hesitation, and response sequences that reveal subconscious preferences without asking the participant a single direct question.

For complex research questions requiring additional methodologies, we design a customized workflow in collaboration with the client and relevant research partners. Methodology is always matched to the question, not the other way around.

Key Principles We Apply

Brain rules we design around every time.

Priming

Exposure to a stimulus like a brand logo changes how the brain processes subsequent information. Brand salience on every touchpoint is scientifically important, not just strategically important.

Anchoring

The first number the brain encounters disproportionately influences all subsequent judgments. We design pricing, messaging hierarchies, and content around this principle.

Loss Aversion

The brain responds about twice as strongly to potential losses as equivalent gains. Framing marketing around what customers risk losing consistently outperforms gain-based messaging.

Emotional Memory

The amygdala tags emotional experiences with strong memory markers. Marketing that triggers genuine emotion creates brand memories that survive years without reinforcement.

Mirror Neurons

Seeing human faces activates the brain's social simulation system. Faces in ads, testimonial videos, and packaging consistently outperform non-human visuals.

Cognitive Ease

The brain prefers effortless information processing. Clear design, familiar patterns, and simple messaging reduce cognitive load and increase positive brand associations.