PUBLISHED RESEARCH
Case Studies
Peer-reviewed, published neuromarketing research from global and Indian brands. These are not our claims — they are the scientific record. The same principles power everything we do at Myelin Sheets.
Global75%
Coca-Cola
Brand > Taste. Every Time.
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Global50/50
Pepsi
Won the Taste Test. Lost the Market.
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Global195M+
Lay's
A Bag Redesign. 195M Minds Changed.
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Global$200M
41 Shades of Blue. $200M.
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Global1,500
Campbell's
1,500 Minds to Perfect a Label.
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GlobalEEG-Led
Hyundai
Redesigned by the Brain.
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Global+12%
Mercedes-Benz
The Brain Sees a Face in Every Car.
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Global+20%
PayPal
Security vs Speed. Brain Chose Speed.
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India85%
Amul
50 Years of Neuromarketing. Accidentally.
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India60yr
Fevicol
No Celebrities. Pure Neuroscience.
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IndiaMovement
Tata Tea
When Tea Woke a Nation.
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India#1
Cadbury India
The Science of Making India Feel.
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IndiaTop 3
Tanishq
Jewellery That Speaks the Indian Brain.
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