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Global Market ResearchEEG Messaging Study · 2016
+20%PayPal (Global FinTech)
Security vs Speed. Brain Chose Speed.
"Perceived friction triggers more neural anxiety than abstract security messaging mitigates."
Neuromarketing metrics proved that perceived friction caused far more neural anxiety than perceived security risks during online checkout flows.
Optimizing messaging around speed and instant execution reduced cognitive load, leading to a dramatic increase in successful conversion rates.
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